Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Containers Expo Blog, Virtualization Conference & Expo 2008 East

Containers Expo Blog: Article

Virtualization is the Future of Enterprise Computing

Is Microsoft going to try and play catch-up with VMware in 2008 by acquiring Citrix?

SYS-CON's Virtualization Journal thought it was time to go in search of industry insights into this fast-growing new IT market, and so we asked some of its new and up-and-coming executives for their thoughts on some of the trends emerging already in 2008.

When VMware’s long-awaited IPO took place in August of last year, its stock closed on the very first day up 76%. The company had brought in more than $700 million in revenue in 2006, and its timing was perfect. Founded in 1998, VMware is today still the 600-pound gorilla in the field of virtualization software.

President, CEO and co-founder Diane Greene once famously called VMware’s technology “a non-disruptive disruptive technology.” Since, with virtualization, companies need less hardware to carry out the same computing tasks, the upside of allowing network administrators to spread computer functions across multiple systems or servers so that the various machines act as one is tangible and easy to grok: big users of computing power can lower their operating costs.

Storage powerhouse EMC acquired VMware in 2004, and still owns a majority stake today, but a welter of new contenders has since entered the virtualization market, among them HP, Sun, Cisco, XenSource/Citrix and – not least but surprisingly among the last! – Microsoft.

Virtualization Journal thought it was time to go in search of industry insights into this fast-growing new IT market, and so we asked some of its new and up-and-coming executives for their thoughts on some of the trends emerging already in 2008.

First, in view of the executive memo released last week by the SVP of its Server and Tools Business, Bob Muglia, we asked about what Microsoft’s intentions might be. Is it going to try and play catch-up in 2008 with VMware by acquiring Citrix, for example?

Kevin Epstein (pictured left), VP of Marketing for Scalent Systems, doesn’t think so. “People were saying this about Microsoft and Citrix when Citrix first seized the remote connectivity market, many years ago,” Epstein says. “The alliance of the two looks strong -- why risk altering a successful Linux-Windows virtualization partnership?"

The Executive Vice-President and COO of Trigence, Inc., John Hamilton, agrees. He doesn’t think Microsoft will buy Citrix, not in 2008 at least.

”Citrix has been trying to get into true desktop application virtualization since I was back at Softricity when Microsoft acquired us and Citrix announced Tarpon,” Hamilton explains. “Since then there hasn’t been a lot of advancement by Microsoft with the Softgrid product and Tarpon hasn't gone very far.” 

”The Citrix acquisition of XenSource certainly brought them closer to the mark, which made for the tighter relationship between the two companies, he continues. “ But they’re both still lagging behind.” 

Hamilton notes that Microsoft’s latest announcement – and Muglia’s comments about Application Virtualization being important for server based apps – validates the space that Trigence plays in: Application Virtualization Solutions for the Data Center.

Reuven Cohen, Chief Technologist of Enomaly Inc, takes a slightly different view, believing that a Microsoft-Citrix merger would make sense. “Be it a desktop or
hosted CRM, chances are in the near future you will access all your applications in a hosted manner. The ISP is quickly becoming your operating system of choice, just ask anyone who's ever lost their cable connection or had their BlackBerry go down.”

Next page:  Is Desktop Virtualization the 'Next Big Thing'?


More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Vishal Mankad 03/09/08 04:54:57 PM EDT

Think we are missing out Parallels efforts here. I see that they are fairly sorted and would say they would contribute a lot in cross platform management and also in the container and hypervisor kind of virtuilization field. Think they have a bright future if things go the right way for them. Virtuozzo is a good example.

IMHO 01/25/08 06:21:38 AM EST

Virtualization can definitly lap up the extra unused cycles to possibly propel a new usage genre for advanced consumers.

IoT & Smart Cities Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...