The success of SOA runs two ways. SOA serves as the catalyst for organizational change, yet an organization must be ready to embrace these new dimensions opened up by SOA. The latest survey data shows most organizations are just starting on their SOA journeys.

Why do enterprises set out to build a Service Oriented Architecture, but end up with a "Service Averse Architecture"?

There are many promises being made about the potential of SOA these days, followed by disillusionment as these promises don't pan out. However, SOA is more than a single IT project or even a series of implementations. Rather, SOA represents a long-term change in thinking and management of all aspects of the enterprise. SOA not only decomposes technology into loosely coupled systems, but also decomposes organizations into "loosely coupled businesses." This session will look at the latest survey data on ways organizations are embracing service oriented architecture, and how far along the road most are from full-functioning SOA.

Speaker Bio: Joe McKendrick is a nationally published known author and consultant with deep knowledge and insights regarding trends and developments in the technology industry. He is a contributing editor to a number of national and international publications and Websites including Database Trends & Applications, Webservices.Org, ENT Online and Enterprise Systems. He also serves as analyst for Evans Data Corp., for which he coauthors Evans' Web services survey reports, and is lead analyst for Evans' enterprise development management issues and database development surveys.

SOAWorld Conference & Expo 2008 East
June 23-24, 2008 at the Roosevelt Hotel in New York City
SOA World Conference & Expo 2008 East brings together the best minds in the business for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today.

Service-oriented architectures have evolved over the past few years out of the original vision of loosely coupled Web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions.

Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.

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Attend SOA World Conference & Expo 2008 East and learn from more than 100 speakers about how SOA is transforming business – and the way IT and business managers think about their businesses, processes, and technology. The topics will include:

• Enterprise Mash-Ups
• SOA and Web 2.0
• SOBAs
• Patterns and Anti-Patterns
• Governance Enforcement
• AJAX RIA and SOA
• Run-Time Governance
• Wikis and Lightweight Software
• Policy-Driven SOA
• Complex Event Processing
• Windows Interoperability
• EAI Without the Cost
• Mixed Portal Environments
• Reference Architecture

SOA World Conference & Expo Sponsors
In 2007, SOA World Conference & Expo was sponsored by the world’s leading SOA companies including Active Endpoints, BEA Systems, Laszlo Systems, Nexaweb, TIBCO Software, WSO2, IBM, Parasoft, webMethods, Sybase, B-hive, iTKO, Managed Methods, Mellanox Technologies, Nastel, NextAxiom, RingCube, Two Roads Professional Resources, Web Age Solutions, Solstice Software, Fiorano Software, iTKO, Layer 7 Technologies, PushToTest, Ruby on Gears, Farata Systems, Tenfold, Thinstall, Trivera Technologies, BZMedia, Extension Media, GoingToMeet, ITtoolbox, Methods & Tools, SDTimes, Software Test & Performance, TechTracker Media, ZapThink, OASIS, and SOA Consortium.