There is considerable attention being paid to service oriented architectures (SOA) and their promise of leveraging new and existing application components – services – in composite applications that may span multiple business units within an organization. While the construction, or enablement, of these services is well defined, what is often left as an assumption is that once deployed, the service will simply be available. The reality is that if consideration is not given to the reliability, availability and recoverability of your services, then you may find yourself leaping from the frying pan and into the fire.

This presentation will discuss the use of service virtualization and grid technology to enable service execution. Using existing grid technologies, organizations can achieve guaranteed, horizontal scaling of service execution across the entire computing infrastructure, regardless of demand. The result is an infrastructure for deploying, managing and scaling services that delivers the confidence that, when called, your service will be available.

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Speaker Bio: Gordon serves as the virtualization evangelist for DataSynapse, and is an industry veteran with twelve years of experience as a systems engineer and solution architect. In his role, Gordon is responsible for communicating the value of products and solutions to various audiences, including customers, partners, prospects and the market at large. He is also a global resource to the field operations team, providing in-depth knowledge of products and expertise in infrastructure software.

Prior to becoming the virtualization evangelist, Gordon was director of systems engineering for DataSynapse, working directly with product marketing, engineering and support. Before joining DataSynapse, Gordon held several positions in systems engineering and solution architecture at Borland Software, Oracle, WebGain, ObjectSpace, Sun Microsystem and ObjectDesign. Gordon has also worked as an adjunct professor of computer science for the University of Massachusetts.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Brian Stevens, CTO of Red Hat; Stephen Herrod, CTO of VMware; Vern Brownell, founder and CEO of Egenera; Simon Crosby, founder and CTO of Citrix XenSource; Hubert Yoshida, vice president and CTO of Hitachi Data Systems; Jeffrey Nick, CTO of EMC; David Greschler, director of Virtualization Strategy for Microsoft; Hal Stern, vice president and distinguished engineer for Sun Microsystems; Andrew Hillier, founder and CTO of CiRBA; Alex Vasilevsky, founder and CEO of Virtual Iron; Jack Zubarev, founder and COO of SWsoft; Stephen Pollack, founder and CEO of PlateSpin; Brett Adam, founder and CEO of rPath; Kevin Brown, founder and CEO of Kidaro; Bob Lozano, founder and CEO of Appistry; and Harry Ruda, founder and CEO of Desktone.

Sponsors and Exhibitors
SYS-CON's International Virtualization Conference & Expo events are sponsored by the world's leading virtualization technology providers, including:

• DataDirect (Diamond Sponsor)
• Intel (Platinum Sponsor)
• Red Hat (Platinum Sponsor)
• Green Hills Software (Platinum Sponsor)
• Fujitsu (Gold Sponsor)
• Novell / Platespin (Gold Sponsor)
• Ceedo (Gold Sponsor)
• Software AG (Gold Sponsor)
• 3PAR (Silver Sponsor)
• APC (Silver Sponsor)
• Certeon (Silver Sponsor)
• Web Age Solutions (Silver Sponsor)
• WSO2 (Silver Sponsor)
• Stoneware (Silver Sponsor)
• AppStream (Expo Sponsor)
• Astaro (Expo Sponsor)
• Composite Software (Expo Sponsor)
• Grid Dynamics (Expo Sponsor)
• InstallFree (Expo Sponsor)
• Nastel (Expo Sponsor)
• Managed Methods (Expo Sponsor)
• Farata Systems (Expo Sponsor)
• Splunk (Expo Sponsor)
• Xsigo Systems (ExpoSponsor)
• DataSynapse (Expo Sponsor)
• Mellanox Technologies (Expo Sponsor)
• Marathon Technologies (Expo Sponsor)
• MQ Software (Expo Sponsor)
• RingCube (Expo Sponsor)
• Reflex Security (Expo Sponsor)

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

3rd International Virtualization Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.VirtualizationConference.com)

4th International Virtualization Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.VirtualizationConference.com)

5th International Virtualization Conference & Expo 2009 - Europe
January 26-27, 2009, London, England (www.Virtualization-Europe.co.uk)

The Most Distinguished Virtualization Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “3rd International Virtualization Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), Doc D'Errico (EMC Corporation), Domenic Alcaro (APC), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Gordon Hunt (Real-Time Innovations), Gordon Jackson (DataSynapse), Gregory Brail (Sonoa Systems), Harry Petty (Brocade), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (GXS), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kyle Gabhart (Web Age Solutions), Lance Urbas (Certeon), Mario Dal Canto (SIMtone), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael CareyPh.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Paul Lipton (CA), Paul Rivot (IBM), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Vern Brownell (Egenera), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).