Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Wearables

Wearables: Article

Web Applications for the Apple iPhone 3G

Can you handle your success?

David Abramowski's Blog

It seems that Apple has another winner on their hands with the new Apple iPhone 3G. There are now millions of people connected to the Internet every minute of every day using this device. The fast adoption has created a tremendous opportunity for software vendors and companies to take advantage of an extremely large ecosystem of end users. The ecosystem is alive and well with the streamlined experience of the Apple App Store.

This integrated web application is a directory of items available for the iPhone. Just this week Steve Jobs expressed his excitement with the more than 60 million downloads since the opening of the store a short few weeks ago.

With millions of targeted devices that span a wide range of end users and a proven ability to distribute applications to those devices, there is a tremendous opportunity for organizations to make a name for themselves. The iPhone presents three opportunities to the world of software development that are ripe for the pickings. The first opportunity is to directly develop applications that run resident on the device. The second opportunity extends the device as a new input medium for web applications. This opportunity allows iPhone users to access their bank accounts, get directions, lookup information on the web....all with the few strokes of a finger. The third opportunity is the blended application. This is where device resident applications leverage the connectivity to back end systems to provide capabilities both on and off the 3G/Wireless network. Blended applications make using the iPhone interesting and convenient for both consumers and businesses.

There have been mobile devices in the market for quite some time now, why is the Apple iPhone different? This is purely my opinion but after using the device for two weeks now it's one simple element. Human factors. Using the iPhone touch screen and learning simple gestures to navigate vast amounts of information provide a strategic advantage. Everyone knows how to point and touch something. You don't need to be trained. You don't need to re-condition your fingers to fit a new style keyboard atop pencil erasers. You just point at what you want, zoom in if you can't read it, zoom out to get a holistic view - all of this leading to a simple end user experience.

Now back to the business aspect of the iPhone. Blended applications are tremendously powerful and give the iPhone an enterprise appeal as a new way of doing business. The iPhone can actually replace computers or expensive purpose built devices. Let’s take an example of a company that provides all sales reps with a laptop to enable inventory lookup and customer ordering. Both of these are applications that are suitable to the iPhone. Imagine the cost savings of replacing the $1500 notebook computers of all the sales reps of a fortune 500 company with a $199 device that doesn’t require legions of technical support analysts. The iPhone has the ability to shift not only consumer behavior but also the behavior of today’s connected company.

Although the iPhone is an amazing platform for enabling the end user, it seems that Apple has ignored an important factor in the success of the web application angle of their business. If you read the Apple developers site and look at the requirements of registering an application for the Apple App Store, it just says that you must find a host and have your application available via a URL. Basically this means Apple is saying, we gave you the touch point to the customer now it’s up to you to figure out the rest. By turning a blind eye to the environment challenges of a web application, Apple puts the users of web applications at risk. Each web app in the App Store should come with a giant label that says “Buyer Beware”. Because there is no way to know if the company providing that application has the slightest clue on how to run, manage and maintain an environment that may quickly be overloaded by its own success. Most developers can figure out how to download and install an open source technology stack to run a web application. But the challenge comes when that application must be secure and reliable. The challenge then balloons when there is success, requiring investment in not only technology but also the people capable of architecting a solution.

This is where Morph’s Platform as a Service can bridge the gap between the possible and probable. The Morph AppSpace environment is much more than just a “host” for web applications. It’s a true managed service that employs people, process and technology to create an environment that can literally pamper a web application. High availability, load balancing, environment security, system administration, database integrity, continuous backups, real time monitoring are all a standard component of the Morph AppSpace. The application developer no longer needs to concern themselves with all of the headaches and time constraints of building a web application environment. The developer can focus on their application and nearly instantly bring it to market.

In this hyper growth phase of the iPhone phenom, the first movers have the advantage. Blended applications running on the iPhone allow companies to increase their stickiness and make it difficult for competitors to replace them. But waiting for the system administrators to figure out how to get the MySQL database to talk to an app server may close the window of opportunity.

 

More Stories By David Abramowski

David Abramowski is a technologist turned product leader. David was a co-founder of Morph Labs, one of the first Platform as a Service plays on AWS. He was the GM for Parallels Virtuozzo containers, enterprise business, and most recently he is the leader of the product marketing team for the IT Operations Management solutions at the hyper growth SaaS company, ServiceNow.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...