Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Article

Cloud Computing & Privacy: Pew Report Says Many Cloud Computing Users Unaware of Privacy Concerns

Many users may lack a full understanding of possible consequences of storing personal data online

“Even as large numbers of users turn to ‘cloud computing’ applications, many may lack a full understanding of possible consequences of storing personal data online,” said John B. Horrigan, Associate Director of the Pew Internet & American Life Project and author a recent report, "Use of Cloud Computing Applications and Services," based on a survey of 2,251 adults.

Some 69% of online Americans use webmail services, store data online, or use software programs such as word processing applications whose functionality is located on the web, according to Horrigan's report.

Online users who take advantage of “cloud” applications say they like the convenience of having access to data and applications from any Web-connected device. At the same time, however, they express high levels of concerns about storing personal data online when presented with scenarios about possible uses of their data by companies providing cloud services.

“These findings give consumers, the technology community, and policymakers a chance to discuss the trade offs between convenience and privacy and figure out where there are needs for education to improve public understanding,” Horrigan notes.

Below is a rundown of the share of internet users who have done a select set of online activities that involve storing data online or accessing applications in cyberspace:

  • 56% of internet users use webmail services such as Hotmail, Gmail, or Yahoo! Mail.
  • 34% store personal photos online.
  • 29% use online applications such as Google Documents or Adobe Photoshop Express.
  • 7% store personal videos online.
  • 5% pay to store computer files online.
  • 5% back up hard drive to an online site.
  • Overall, 69% of online users have done at least one of these six activities, with 40% of internet users having done at least two of them.

    Convenience and flexibility are the watchwords for those who engage in at least one of the cloud computing activities listed above:

  • 51% of internet users who have done a cloud computing activity say a major reason they do this is that it is easy and convenient.
  • 41% of cloud users say a major reason they use these applications is that they like being able to access their data from whatever computer they are using.
  • 39% cite the ease of sharing information as a major reason they use applications in cyberspace or store data there.
  • At the same time, users report high levels of concern when presented with scenarios in which companies may put their data to uses of which they may not be aware.

  • 90% of cloud application users say they would be very concerned if the company at which their data were stored sold it to another party.
  • 80% say they would be very concerned if companies used their photos or other data in marketing campaigns.
  • 68% of users of at least one of the six cloud applications say they would be very concerned if companies who provided these services analyzed their information and then displayed ads to them based on their actions.

  • The “cloud computing” data comes from a survey of 2,251 adults between April 8, 2008 and May 11, 2008. Some 1,553 respondents in the survey were internet users and the margin of error is plus or minus 3 percentage points for results based on internet users.

    The Pew Internet Project is a project of the Pew Research Center.

     

    More Stories By Cloud News Desk

    Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

    Comments (0)

    Share your thoughts on this story.

    Add your comment
    You must be signed in to add a comment. Sign-in | Register

    In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


    IoT & Smart Cities Stories
    Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
    At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
    At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
    Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
    Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
    IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
    The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
    Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
    Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
    Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...