Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: Agile Computing, Containers Expo Blog, @CloudExpo

Agile Computing: Article

Can Google Chrome Bring Cloud Computing to the Masses?

Google is looking to make a profit from this ploy by getting people to use the "cloud" for lots of other applications

Stephen DeAngelis's "Enterprise Resilience" Blog

Google is following a common pattern used in the IT industry - get something out there and then tweak it as necessary. I'm not sure how all of this will play out. I do know that when the elephants start fighting a lot of dust will be raised. Only when that dust settles will we have a better idea about the future of cloud computing and the Internet.

As New York Times technology columnist Steve Lohr reports, "Hardly a day goes by, it seems, without some announcement of a new “cloud computing” offering or initiative." ["Commercializing the Cloud," 1 August 2008] Lohr's column was about two new IBM data centers that are going to be built in Tokyo and North Carolina.

"The I.B.M. statement says its North Carolina operation will afford its lucky customers 'unparalleled access to massive Internet-scale computing capabilities while gaining the cost and environmental protection advantages of I.B.M.'s industry-leading energy efficiency data center design.' Yes, yes, a veritable technological second coming. The skeptics might point out that I.B.M. has been promoting a back-to-the-future vision of computing delivered as a service from large data centers for more than six years. Back then, it was called computing-on-demand — a sort of digital equivalent of an electric utility. Still, what we’re seeing today is an evolutionary step beyond the earlier vision. The cloud centers, analysts note, rely on a technological bedrock of industry-standard server computers and open-source software like Linux, linked together in huge computing clusters. Many of the techniques were initially developed in the nation's federal supercomputing labs. The technology was applied at scale by the pioneering Internet companies (think Amazon, Yahoo and Google), and now I.B.M. and its commercial brethren are beginning to offer cloud computing."

Lohr also noted that Yahoo, Hewlett-Packard and Intel had announced a joint cloud research program. All this is great for big commercial and government clients, but Google now wants to bring the power of cloud computing to individual home users via a new browser ["Google's Chrome Ups Ante," by Heather Green, BusinessWeek, 3 September 2008]. Green writes:

"Browser wars? On steroids. When Google announced on Sept. 1 that it was releasing its own Web browser, Chrome, the immediate buzz was that the bruising battles over browser domination, played out between Netscape and Microsoft in the late 1990s, were back on. Google, though, has much bigger ambitions. The goal, say Google execs, is not merely to win share of an existing market, but to change the very nature of Internet browsing—and the way we use computers. If Chrome works as planned, it will lead much of computing from the desktop—Microsoft's domain—toward remote data centers. These, in Google's lingo, are known as the 'cloud.' Google runs the biggest and most efficient data centers on earth, and moving much of the world's computing from desktops into its clouds is the heart of the company's strategy."

Of course, this isn't just about browsing using the power of cloud computing. Google is looking to make a profit from this ploy by getting people to use the "cloud" for lots of other applications as well.

"'Google really believes the future of the Web is running applications on the Web,' says Danny Sullivan, who runs Calafia Consulting, a Web consulting firm. 'They want to be leading the charge.'"

As Steve Lohr noted above, IBM shares the same vision of the future. But IBM and Google aren't the only big corporations interested in capturing a share of the future. When it comes to browser wars, Green writes:

"As this battle commences, Microsoft enjoys a towering head start. Its Internet Explorer dominates the browser market, with 75% share. And Microsoft is launching its latest upgrade, IE8, which is loaded with new features. Google's Chrome, by contrast, appears bare-bones. Its power, say Google engineers, will come from its ability to run applications faster and more securely, especially those hosted outside the PC, on the cloud. Unlike Google's top-secret search algorithms or the proprietary software it uses to carry out its searches, Chrome was born as an open-source system."

"Bare-bones" doesn't exactly make Chrome appear to be a likely contender to dethrone Internet Explorer. Green, however, reminds her readers of how the browser war began.

"To understand what's new [about Chrome], think of Netscape, the browsing sensation 14 years ago at the dawn of the World Wide Web. The goal back then was simply to open and read Web pages. This is still important, of course, whether Web surfers are reading a story in The New York Times or checking out a friend's home page on MySpace. Most browsers today, including Mozilla Firefox and Apple's Safari, have grown to provide that Web browsing service. Google, though, wants people to use browsers to do much more, particularly to run software applications, like word processing, spreadsheets, video editing, and conferencing. In Google's scheme, the browser is a gateway into the clouds, one that will eventually be tapped from anywhere—a PC, a mobile phone, perhaps even a television. And many of the applications available in the clouds, from calendars to e-mail, will likely compete directly with Microsoft's dominant suite of Office applications, including Excel and Outlook. Says Google co-founder Sergey Brin: 'What we have is a lightweight engine for running Web applications that doesn't have the baggage of an operating system.'

As you can imagine, Google touches a sensitive nerve for Microsoft when it discusses "the baggage of an operating system." Microsoft is taking notice Green reports.

"Microsoft insists that even with the growth of cloud computing, users will still demand powerful applications and processing power in their own machines. At the same time, Microsoft has equipped its newest browser with features to throttle Google's exploding search market share. IE8 lets users block information that helps Google place more relevant ads, and it offers an improved Microsoft-oriented search toolbar. Still, the lofty promises surrounding Chrome do raise concerns at Microsoft's headquarters in Redmond, Wash. Dean Hachamovich, general manager of Internet Explorer, wonders if Google is embarking on a browser that will separate it, and its users, from the rest of Web traffic. 'As they add things, what happens to everybody else?' he asks. 'Is the Web going to become bifurcated? Trifurcated?'"

Raising fears is always a good tactic for those invested heavily in the status quo. Google executives dismiss such concerns.

"Google executives don't foresee such a schism, but instead predict that others may well borrow the most enticing features from the open-source program. The keys for Chrome, they say, are not a host of jazzy applications, but instead a system that provides speed, security, and easy-to-understand software applications. First-day reviews are mixed, with some reports of glitches and slow downloads. But if, with a few tweaks, Google can coax businesses and consumers to move more of their computing from the desktop onto the Web, the payoff in Google's core business—advertising—could be tremendous. A migration onto its clouds would provide Google with more places to collect data and to serve search ads."

Green reports that Google is launching its new browser in a big way.

"The company is launching Chrome, which it has been working on for two years, in 43 languages and 122 countries. (For now, it's available only for Windows machines—not Macs or Linux.) Most of the magic is hidden inside the system. Google engineers developed a multiprocessor architecture, which means that the browser can run separate applications in different tabs at the same time. So if one application crashes, the rest continue to perform. Though rumors have swirled for years that Google was pursuing its own operating system or a browser, the venture still surprised many. That's because Google has had a close partnership with Mozilla, which manages the Firefox browser. Google's search pops up as Firefox's home page and is the main search engine."

Analysts' surprise over Google's new browser is understandable. Google seemed to have a solid partnership with Mozilla and Firefox has made serious inroads in the browser market. Green continues:

"During the past four years, Firefox has taken off, growing from zero market share to 20%, eating away at the dominance of Microsoft's Internet Explorer. As Firefox has taken off, so has Google's reach on the browser. So the fact that it went out on its own, rather than working with Firefox to overhaul the browser, underlines how important cloud computing is to Google's future."

Chrome's release hasn't been without problems, Green reports. But Google is following a common pattern used in the IT industry -- get something out there and then tweak it as necessary.

"Early reviews point to drawbacks of the browser, including the lack of a way to manage bookmarks. Google admits that it's following its familiar pattern of 'launch early and iterate.' John Lilly, the chief executive of Mozilla, who has seen his share of upsets, says it's hard to gauge how popular Chrome can become. 'The consumer Internet is a wild and wacky thing, I think that a lot of people will start experimenting right away with Chrome. But this is a story that will play out over weeks, months, and years, not hours and days.'"

I'm not sure how all of this will play out. I do know that when the elephants start fighting a lot of dust will be raised. Only when that dust settles will we have a better idea about the future of computing and the Internet.

 

More Stories By Stephen F. DeAngelis

Stephen F. DeAngelis is founder, president and chief executive officer of Enterra Solutions, LLC - the leader in Advanced Enterprise Management Systems, helping public and private sector clients transform into resilient enterprises that proactively mitigate strategic and operational risk and optimize enterprise performance. DeAngelis
was recognized as an Esquire’s 2006 Best and Brightest honoree in innovation. In addition to his corporate responsibilities, he is a visiting scientist at Oak Ridge National Laboratory, a visiting scientist at Carnegie Mellon’s Software Engineering Institute (SEI), a senior fellow and adjunct professor at the United States Merchant Marine Academy in King’s Point, New York. In June 2008, DeAngelis joined the U.S. Chamber of Commerce’s Iraq
Initiative as its co-chair and also serves as co-chair of its Kurdistan Region of Iraq Investment Taskforce.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.