Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Article

Economic Downturn Helps Drive Cloud Evolution

As providers evolve from traditional hosting they face a window of opportunity in the current, rather dismal, economic outlook

Douglas Gourlay's Blog

As providers evolve from traditional hosting they may be facing a window of opportunity in the current, rather dismal, economic outlook: Cloud Computing.

In periods of economic uncertainty, especially when the capital for large-scale build-outs may be hard to raise in the debt markets or at least much more expensive to raise people turn to look at other options that enable them to continue to meet end-user and business demands for IT services. Sometimes they need capacity, sometimes IT just needs the time to focus on new projects.

Enter Cloud Computing, or as we may describe it here, ‘Hosting Evolved’. The key benefits that I see to a cloud architecture from the client side are as follows:

1) Can expand amount of resources applied against a given workload without having to front the capital and without having to build in advance of demand

2) Do not have to build the expertise in areas like HVAC, Electrical and Mission-Crticial Facility Design/Operation in-house - let someone else deal with it

3) Can be part of a business continuance and disaster recovery strategy

4) Can enable a stateless computing architecture when coupled with other technologies like VDI

The client-side negatives generally are in the area of data security and integrity and the perennial decision of whether to use any sort of hosted architecture for mission-critical or ‘core’ IT applications.

On the hosting provider side I would differentiate a cloud model from traditional hosting by using a software versus hardware corollary. Cloud COmputing depends on software provisioning, software defined workload containers, and software abstractions between physical and logical and from one tenant to another. Traditional hosting by contrast deploys separate physical hardware per customer- servers, network, storage, SLB, and security;, rarely shares resources between customers, and has a physical layer delay on the instantiation of a customer service.

As providers evolve from traditional hosting they may be facing a window of opportunity in the current, rather dismal, economic outlook. I always believe that these periods of economic malaise are the opportune time for the swift and bold to break into new markets or to transform themselves. There will be a set of customers in the enterprise looking to lower costs, defer capital or wait until they can raise it, and offload non-core IT processes. The question is will there be enough Service Providers there to support the increase in demand and do so in a scalable and operationally efficient fashion. A cloud computing architecture may provide this.

What do you see as the infrastructure change required to enable a traditional hosting provider to move from a physical hosting architecture to a more virtualized one? One with portable workload virtual machines, segmented from each other, and the ability to move workload within pods/containers/rows within the data center.

More Stories By Douglas Gourlay

Douglas Gourlay is the Vice President of Marketing for Cisco’s Data Center Solutions Group.

Douglas Gourlay leads global marketing for Cisco’s Data Center technologies. As Vice President of Cisco’s Data Center Solutions Group, Gourlay defines and executes Cisco’s global marketing strategy for data center, virtualization, and cloud computing solutions. This includes the Nexus and Catalyst Data Center Switches, Application and Server Load-Balancing, Storage Networking, Blade Switching, and Wide-Area Application Services product families and their IT solutions.

Since 1998 Gourlay has led and contributed to numerous hardware, software, and systems architecture developments across Cisco. He has served as senior director of product management for the Nexus Family of Data Center switches, director of product management for the Catalyst® 6500 Series of LAN Switches, and led product management for Cisco’s Application Delivery product family. Gourlay has filed or holds more than 20 patents in networking technologies.

Prior to Cisco Gourlay was an industry consultant and served as a US Army Infantry Officer.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
John Qualls 10/15/08 10:21:44 AM EDT

I agree with Douglas Gourlay. Cloud computing is a great solution for companies seeking survival strategies during the economic downturn. With capital shortages, a monthly subscription allows companies to manage their cash flow, investing in only the capacity they need today.

The added protection of back-up functions and recovery capability protect current day-to-day operations in even the worst disasters.

IoT & Smart Cities Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...