Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing

@CloudExpo: Article

The Coming Network Evolution: Cisco Gets It, Do You?

As Microsoft, Google, Amazon build up steam in the cloud they're creating demands for even more powerful & intelligent networks

Greg Ness's Blog

I think it is only a matter of time before ALL of the leading networking players start talking about the (strategic importance of the) network as a way to succeed in an uncertain economic climate. Last week, in "Cloud Computing, Virtualization and IT Diseconomies" I talked about the increasingly intense pressures already building on static network infrastructure, and the underlying need for more intelligence and automation.

I think the new survival mantra for the coming economic weakness will be "He (or she) who automates wins." As the industrial age emerged from the agricultural age, and as it blends with the computer age, innovation has been driven by the ability of visionaries to boost productivity through automation and connectivity.

I just watched Cisco's John Chambers "Can IT Strengthen the Economy?" interview at the recent Gartner conference just released. Chambers clearly sees innovation as the way out. The network is strategic to business productivity. Flexibility, speed and scale are becoming even more important. That means dynamic connectivity and intelligence will become even more strategic to the network.

I think Chambers gets it and is reminding his customers that strategic innovation will trump mere cost-cutting in a period of economic uncertainty. Those who emerge will emerge even more powerful because they will have avoided the temptation to make the network tactical with the long term vision of shifting it to the cloud ala Nicholas Carr's vision of utility computing.

I think it is only a matter of time before ALL of the leading networking players start talking about the (strategic importance of the) network as a way to succeed in an uncertain economic climate. Last week, in Cloud Computing, Virtualization and IT Diseconomies I talked about the increasingly intense pressures already building on static network infrastructure, and the underlying need for more intelligence and automation.

These intense pressures are setting the stage for the next technology boom, by creating gaps between what networks can do today and what they'll need to do tomorrow. I was amazed at how quickly the concept of Infratsructure2.0 spread, including an interesting discussion at F5 Network's pace-setting DevCentral blog.

These pressures are coming from increasing rates of change, especially in larger networks supporting more devices and branches and processes, as well as with the introduction of consolidation, virtualization and cloud computing initiatives. These new initiatives are introducing even higher rates of change and making it clear that a static network will no longer be a strategic network.

As Nicholas Carr debates with Tim O'Reilly about the form cloud will take a few nuggets emerge:

"But the cloud platform, like the software platform before it, has new rules for competitive advantage. And chief among those advantages are those that we've identified as "Web 2.0", the design of systems that harness network effects to get better the more people use them."

- Tim O'Reilly "Web2.0 and Cloud Computing, October 2008

As Nicholas correctly challenges the role of "network effects" he then engages a fallacy that I think is the core of his misperception of the role of network infrastructure within IT. That is, his electric utility as IT metaphor leads him down a path that is well-trodden from a hype perspective, but not yet enterprise-grade. He talks about economies of scale in IT that can contribute to which cloud players win or lose:

1. Capital intensity. Building a large utility computing system requires lots of capital, which itself presents a big barrier to entry.

2. Scale advantages. As O'Reilly himself notes, big players reap important scale economies in equipment, labor, real estate, electricity, and other inputs.

3. Diversity factor. One of the big advantages that accrue to utilities is their ability to make demand flatter and more predictable (by serving a diverse group of customers with varying demand patterns), which in turn allows them to use their capital more efficiently. As your customer base expands, so does your diversity factor and hence your efficiency advantage and your ability to undercut your less-efficient competitors' prices.

- Nicholas Carr, "What Time O'Reilly gets wrong about the cloud", October 2008

In Cloud Computing, Virtualization and IT Diseconomies I talked about the prevalence of manual labor in critical IT processes, from IP address management to servers that lead to substantial scale and complexity challenges. Exactly where are the advantages if the costs of simple tasks per IP address go up (on a per IP address basis) as networks get larger? Here's what I wrote:

"As much as cloud computing has rallied behind the prospect of electricity and real estate savings, the business case still feels like a dotcom hangover in some cases. Virtualization is still a bit hamstrung in the enterprise by the disconnect between static infrastructure and moving, state-changing VMs; and labor is the largest cost component of server TCO (IDC findings) and a significant component of network TCO (as suggested by the Computerworld findings). So just how much will real estate and electricity savings offset other diseconomies and barriers in the cloud game? I think cloud computing will also have to innovate in areas like automation and connectivity intelligence."

I think that rising complexity and scale challenges driven by various initiatives (including cloud computing) will force static networks to evolve into dynamic networks. That is the only way that scale and complexity can be addressed, and I think that is the core of Carr's challenge to enterprise IT. Dynamic networks would create a new level of automation potential and reduce the sheer amount of resources dedicated to connectivity and change, which will only go up as endpoints and systems become more mobile and more dynamic.

[Thanks to Rick Kagan and Stu Bailey at Infoblox for the above image]

Across several recent articles at Archimedius I've talked about the increasingly costly demands of manual labor on IT, including IP address management, DNS, DHCP and a host of other core network services. I've talked about the importance of reachability and connectivity intelligence within the network so that solutions can learn and adapt to these new fluid systems and more powerful endpoints.

Recent Computerworld and IDC research was also cited in , my lengthy tome predicting the shrinking role of manual labor in IT. I noted larger enterprises paying more for mundane, boring tasks like managing IP addresses by spreadsheet, even on a cost per IP address basis.Cloud Computing, Virtualization and IT Diseconomies

I'll also go so far as to suggest who the leaders are in each required category, from endpoint intelligence (Microsoft), to network intelligence (Cisco) to application intelligence (F5 Networks). I inserted Infoblox as the leader in connectivity intelligence, which I see as this emerging dynamic feedback loop between systems, endpoints and networks now overly dependent upon manual labor to address rising flexibility and scale demands. (Disclaimer: I work for Infoblox).

That's one of the reasons I was so encouraged by the recent discussion at F5's DevCentral community. Here is the post if you're interested in more.


Managing a heterogeneous infrastructure is difficult enough, but managing a dynamic, ever changing heterogeneous infrastructure that must be stable enough to deliver dynamic applications makes the former look like a walk in the park. Part of the problem is certainly the inability to manage heterogeneous network infrastructure devices from a single management system.

- Lori MacVittie, F5 DevCentral

Who knows if standards could ever emerge between the likes of Cisco, Juniper, Brocade, Riverbed and F5 Networks. Lorie is quick to point out that they have worked in the past, as with WS-I (which included Microsoft and Oracle, among others). A very interesting standard I mentioned previously is IF-MAP from the Trusted Computing Group, which includes ArcSight, Aruba, Infoblox and Juniper, among others.


As the Mind requires a Nervous System; Network Intelligence requires Connectivity Intelligence

Yet I think standards will only be part of the solution, even if they are adopted. I think the critical requirement for Infrastructure2.0 will be connectivity intelligence. TCP/IP has now outgrown its static shell and is about to be tasked with connecting even more powerful and dynamic systems. Whether it's the rise of RFID in supply chain, mobility ala Google's Android, or even the adoption of parking meters with their own IP addresses, it is clear that TCP/IP is spreading with or without a strong economy and the most productive enterprises will be the most likely to survive.

The manual labor that has driven IP address management costs higher as networks grow larger is similarly impacting other core network services (like DNS and DHCP) that were not created to support such complex arrays of devices, branches and systems. This is the broader opportunity for Juniper, Brocade and others as well, not only to reduce network infrastructure TCO but to address the new level of flexibility enabled by virtualization and other initiatives driving new scale and flexibility requirements.

Enterprises are now on the battlefield between two competing forces, the rapid proliferation of TCP/IP and the increasingly dynamic and powerful systems and endpoints attaching to the network in order to boost productivity. Those who succeed will have invested in automation based on dynamic feedback between devices and systems and the rise in network intelligence.

Gone will be manual spreadsheets tracking IP addresses across large and ever-changing extended enterprise networks. Gone will be endless hours of overtime tied up in mundane and resource-consuming tasks. Gone will be manual pings to determine whether a network is available or secure or not.

This is the next technology boom, the era of Infratsructure2.0. Cisco is already on message. F5 is getting there and I think it is only a matter of time before the marketers at the world's leading technology companies realize that the war is on, and all of the old alliances that enabled exclusivity and lock-in and layers of manual labor are off the table.

Out of this coming weakness will emerge new strength, possibilities and profits. As Microsoft, Google, Amazon build up steam in the cloud they are creating demands for even more powerful and intelligent networks. Enterprises who see the network as tactical will take the brunt of the pain from a weak economy; those who embrace automation will be the fastest to return to normal and ultimately establish and or maintain operational leadership.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...