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The Report 'The Future of the Press: Online Strategies - New Services and Business Models' Provides a Figure-Backed Examination of the Press's Migration to the Web

Research and Markets (http://www.researchandmarkets.com/research/495e8c/the_future_of_the) has announced the addition of the "The Future of the Press: Online Strategies - New Services and Business Models" report to their offering.

This report provides a figure-backed examination of the press's migration to the web, analyses the lessons learned so far and how the written press in Europe and the United States is adapting to the transition, and identifies the options available to print publications.

Key questions

- Is the paywall model limited to providing premium business information?

- Can the press capture a portion of the, in part local, social network market?

- What role can the press play in the classified ads market when going head to head with internet pure players?

- Can newspapers lay claim to critical mass?

- Are alliances indispensable?

- How to combine B2C and B2B strategies

- How to manage the growing use of video

- What actual synergies are there between print and online editions: content, brand, promotion?

- Will there be a shift back from the free content to the paywall model?

- Do press operations need to be broken up?

The author provides in this new report a figure-backed examination of the press's migration to the Web, analyses the lessons learned so far and how the written press in Europe and the United States is adapting to the transition, and identifies the options available to print publications.

"Rising revenues from online advertising are failing to offset the fall in revenues from newspapers' print editions: press agencies, aggregators and other media are capturing a substantial portion of Web migration" says Gilles Fontaine, the report project manager.

Limitations of the paywall model

The paywall model is restricted to a minimum amount of premium content (like the Wall Street Journal). A switch to advertising financing is thus unavoidable for most press websites (such as the New York Times). The market potential for selling news direct to new aggregators (Business to Business strategy) is limited, confined to just some content distributed by syndicators on the business market. Print publications, which depend on search engine Web listings, cannot impose payment for their news. Furthermore, there is a rising tendency for major Web aggregators to join forces with newspapers to sell advertising space (Google Print Ads).

A portal strategy based on free content

Models for monetising websites based on traffic levels are shifting to ones based on audience. The objective here is to win back site traffic and hold on to it. In order to do so, press websites must embrace a portal solution that includes third-party news sources. In the short term, resorting to free and user-generated content will lower the cost of setting up these portals. Web referencing is key to attracting more traffic but this can only be profitable if combined with the portal approach, and if additional revenues are generated per visitor.

Integrating below-the-line advertising and e-commerce

Online advertising must be considered both in terms of the "major media" and "below-the-line advertising" (e.g.: Car and Driver). The advertising solutions offered by press websites must include "sponsored link" type tools which, in the short term, represent a dynamic growth segment for online advertising. In addition to sponsored links, press companies may introduce an e-commerce strategy, either through a partnership or incorporated in their own solution (as with Playboy and Le Figaro).

Some of the Case Studies inside Report:

- Auféminin

- CareerBuilder

- Condé Nast

- Doctissimo

- Edipresse

- Géo

- Grenews

- Le Figaro

- Manchester Evening News

- Metromix

- New York Times

- Next RadioTV

- Ouest France

- Reuters

- Schibsted

- Télégramme de Brest

- Times TV

- Topix

- USA Today

- Vorarlberger Nachrichten

- Wall Street Journal

- Yahoo-HotJobs

- Zillow

For more information visit http://www.researchandmarkets.com/research/495e8c/the_future_of_the

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