Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

News Feed Item

Nokia Reveals the Results of a Global Study Into How People Find Their Way Around

Lost in the City

ESPOO, Finland, November 27 /PRNewswire-FirstCall/ -- Getting lost in London is inevitable. According to new research commissioned by Nokia (NYSE: NOK), the world's leading supplier of map- enabled devices, there are more people getting lost in London than anywhere else in the world, including cities like Bangkok and Beijing, which are nearly twice the size of London.

The findings are part of a global study, one of the largest navigation studies to date, where 12 500 people in 13 countries world were quizzed about their sense of direction and navigational habits.

Research found that one in ten people (ten percent) find it impossible to navigate around London, followed closely by Paris (nine percent), Bangkok (five percent), Hong Kong (five percent) and Beijing (four percent), making up the top five 'lost cities' on the planet. Moreover, when lost in London be wary of asking the locals for directions, as one in three Londoners admit to deliberately giving people the wrong directions.

Digital navigation overtakes traditional maps

More than 25 percent of people surveyed rely on online and mobile navigation tools to find their way around. More specifically, 13 percent of people use a mobile phone as their primary navigation tool, from a zero base just a few years ago. The country with the world's best sense of direction is Germany, where a third of people claim to have never lost their way. Unsurprisingly, it is also the country with the highest reliance on satellite navigation. One in ten women admits to not being able to read a traditional map, twice the number of men. This suggests that the end of the traditional map and compass is fast approaching with map reading skills across the world generally considered poor.

A sense of direction

One in five people believe a sense of direction is genetic and those that have a bad sense of direction are simply born that way. However having a good sense of direction seems rare and despite huge advances in online maps and mobile navigation, almost everyone surveyed (93 percent) still get lost regularly, with the average person wasting 13 minutes each time they do. This has big implications for some, with one in ten missing a job interview, an important business meeting or flight because they lost their way. Getting lost is affecting people's personal lives as well, with one in ten Brazilians missing out on a date because they got lost en-route.

"More people are becoming comfortable with using navigation tools on their phones and in their cars, and are seeing direct benefits from using these devices in their everyday lives," says Marita Markkula, head of Marketing for Nokia Maps. "People can customize the navigation features in their phones according to the routes they take, and updating information is quicker and easier than with traditional maps. You can even set your navigation enabled mobile phone to avoid traffic jams and roadworks, which cause many people to go off course."

Keeping up to date with the ever changing landscape

When approached by strangers asking for directions, many people use iconic landmarks such as statues, churches and bridges as recognizable 'breadcrumbs' to a destination. However, people in Britain prefer to use local pubs to signpost directions to others. In another reflection of city culture and make-up, the Chinese typically use skyscrapers to give directions.

"With cities growing so rapidly and new roads and buildings being built all the time, people are relying more on mobile navigation tools that are always with them. The development of turn by turn pedestrian navigation is a technology that should be embraced, as it helps people reach their destination easily," continues Marita Markkula.

The Nokia Maps service, which combines the latest services with devices like the Nokia 6210 Navigator, are perfect for staying on track. People can reach their destination more effectively with turn-by-turn pedestrian navigation, high-sensitivity GPS and a combined integrated compass. Nokia Maps are the perfect travel companions at home or abroad.

    Other research highlights:

    - 30 percent of people blame their partners for getting lost, either
      because they were fighting or shouting directions at them

    - Dependence on technology is now such that one in four people claim they
      could not find their way without online maps and mobile satellite
      navigation

    - One in ten Spaniards consider a sense of direction matures with age,
      like fine wine

    - Indian men are the most likely people in the world to miss the birth of
      their child

    - Nearly a quarter of Italians rely on mobile navigation devices to find
      their way

    - Half of the Chinese depend on personal interaction for directions
      en-route

    - The most popular excuse for getting lost by Asians is bad weather

    - Russians have an alternative motive when it comes to asking for
      directions, with one in ten using it as an excuse to flirt

Notes to Editor

Research conducted by ICM among 12 500 people in 13 countries during the period of 1 - 23 October 2008. Countries where research was conducted: UK, France, Spain, Germany, Italy, Australia, Brazil, China, UAE, Russia, Singapore, India, South Africa.

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through the Nokia Siemens Networks.

http://www.nokia.com

SOURCE Nokia Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...