Welcome!

Weblogic Authors: Yeshim Deniz, Elizabeth White, Michael Meiner, Michael Bushong, Avi Rosenthal

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Virtualization & Cloud Computing: Public Clouds Are Not Just Big Virtual Server Clouds

Not all clouds will use virtualization; virtualization is just a multi-tenancy strategy.

Randy Bias's Blog

There is a myth going around about virtualization and cloud computing. It’s expressed in a variety of ways, but the takeaway is always the same: “Public clouds are big virtual server clouds.” Sounds good, but untrue once you look under the covers. For good reason, since virtualization isn’t a panacea.

Here’s the deal. Public clouds (IaaS, PaaS, or SaaS) are all multi-tenant. It’s a fundamental definition. Multi-tenancy is one of the core properties of any cloud. Whether it’s a cloud like GoGrid's, EC2, Google App Engine (GAE), or Salesforce.com (SFDC). Multi-tenancy is a mechanism whereby public cloud providers give customers cost efficiencies by aggregating capex at scale and providing it as a subscription service.

Virtualization is just a multi-tenancy strategy.

Virtualization as Multi-Tenant Solution
That’s right. It’s only a multi-tenancy strategy. Not all clouds will use virtualization. Clouds like GAE and SFDC use completely different technologies to create multi-tenancy, but even for strict compute clouds, folks like AppNexus surface physical hardware that customers then carve up themselves into virtual machines. While others, like NewServers, serve up completely physical clouds. For those folks their multi-tenant strategy is more coarse, based simply on a single piece of physical hardware.

Scaling Up Still Matters
Simply put, for the foreseeable future there are many pieces of software that do better scaling ‘up’ versus ‘out’. For example, your traditional RDBMS is much easier to scale by throwing physical iron (instead of virtual) at the problem.

A well known Web 2.0 company recently expressed to me that they are running with hundreds of thousands of customers on big database servers with 128GB of RAM and lots of high speed disk spindles. This is one of the poster children of the Web 2.0 movement. If they can scale out their RDBMS by simply throwing iron at it, why would they re-architect into (for example) 10 extra large EC2 instances and deal with the engineering effort involved with a heavily sharded database?

To put this in perspective, you could do this:

  • 10 extra large EC2 instances
    • 16GB RAM each
    • ~8 EBS network-based storage devices
    • 2 cores each
    • ~$6000/month including storage
    • $ X to engineer for sharding at application level

or:

  • 2 redundant big iron physical servers
    • 128GB RAM each
    • 16 high-speed spindles on local disk
    • 8-12 cores each
    • $40,000 in capex or ~7,500/month for servers+storage

Conclusion

It’s kind of a no brainer. For certain use cases it’s more economical to scale using bigger hardware. There are two key reasons why this won’t change in the near future. The first is that many folks are working hard to make database software scale better across more cores. The second is that we’ll be at 16 and 32 cores per 1U server in the not so distant future. Scaling up will continue to be a viable option for the future. Period. Clouds need to enable this in the same way they enable virtualized servers for scaling out. It’s not an either/or proposition.



Update: The ‘well known’ Web 2.0 company I mentioned has informed me that my estimate on dedicated hardware was far too high. Something around $5,000 for those servers is more accurate, meaning there is even less reason to consider scale-out as an option.

 

More Stories By Randy Bias

Randy Bias is Co-Founder and CTO of Cloudscaling. His provocative views on the cloud computing disruption have made Randy Bias one of the industry’s most influential voices. He has inspired organizations to embrace cloud to transform business processes and position for success in a new world where computing resources are ubiquitous, inexpensive, instantly scalable, and highly available.

A vocal open systems advocate for more than two decades, Randy was the technical visionary at GoGrid and at CloudScale Networks. He led the open-licensing of GoGrid's APIs, which inspired Sun Microsystems, Rackspace Cloud, VMware and others to follow. In 2006, he co-founded Cloudscaling and since then has led teams that built and deployed cloud infrastructure for more than two dozen clients globally.

Randy was an early and vocal supporter of the OpenStack project, and led the teams that deployed the first public OpenStack storage cloud (Swift) outside of Rackspace, and the first public OpenStack compute cloud (Nova). He is a founding Board Member of the OpenStack Foundation. He also popularized the cloud server "pets vs. cattle" meme.

Randy blogs at Cloudscaling and Simplicity Scales, as well as GigaOm, CloudAve, O’Reilly Radar, TechCrunch and others. He is consistently recognized as one of the most influential social media voices in cloud computing. He is frequently interviewed in the media, and he speaks at dozens of industry events annually.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...