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Clickability Launches Enterprise-Class, SaaS-based Web Business Platform

New Corporate Solutions Enable Marketers and Business Users to Drive Global Brand Management in Multiple Languages, Increase Lead Conversion, Deliver Content to Mobile Devices, Accelerate Innovation and Quickly Reap High Return on Investment

SAN FRANCISCO, Feb. 17 /PRNewswire/ -- Clickability, Inc., the global leader in on demand Web Content Management (WCM), today announced the immediate availability of Clickability Corporate Solutions (http://www.clickability.com/solutions/corporate/). Created to meet the urgent needs of global organizations for a reliable, affordable and easy-to-use Web business platform, Clickability Corporate Solutions bring the advantages of a constantly evolving multi-tenant platform and a mature Software as a Service (SaaS) WCM solution to companies eager to fully engage and serve their customers online.

The Corporate Solutions build upon Clickability's proven success with enterprise-scale media companies, adding powerful new functionality that enables organizations to better build awareness, capture, nurture and close business, as well as meet customer needs and manage global brands online. Additionally, Clickability Corporate Solutions are the first SaaS-based WCM offering with the ability to publish content to, and receive content from, any browser-enabled device, providing enhanced flexibility for companies and their online communities.

NEW IN CLICKABILITY CORPORATE SOLUTIONS

Mobile Device Delivery

The Clickability On Demand WCM Platform is the first of its kind to deliver content to, and receive content from, any browser-enabled device, including smartphones, mobile phones, PDAs, and e-books, as well as traditional computers. For example, Clickability Corporate Solutions now enable customers to publish their websites to the Blackberry, with support for the iPhone planned for spring 2009. Clickability customer Philly.com has already been publishing to the Amazon Kindle for more than six months, while Gray Television affiliate sites now allow viewers to contribute news via cell phone.

"Regardless of the device, global access to your company Intranet or company support portal is a key business value. In today's mobile-driven environment, you must enable your customers to directly access your website from any location in the world, on any device," said Clickability CEO John Girard. "I know I'd be lost without my PDA. And, when you look at the growing importance of user-generated content for global marketers, it's clear this was a move we had to make."

Global Brand Management

By consolidating their Web businesses with Clickability Corporate Solutions, enterprises are able to effectively manage numerous regional and brand sites, improve brand consistency and repurpose content in multiple languages across different sites and geographies. The Clickability platform enables multi-lingual publishing in virtually every language, including those requiring right to left text entry, and adds new ways to associate and manage related content, expediting the translation and localization process.

Automated implementation and configuration make it faster and more efficient for marketers and business users to create new sites and micro- sites, and to secure, analyze and manage multiple domains within a single brand. Single sign-on via Security Assertion Markup Language (SAML) enables a seamless user experience for customers, while enhanced management of social media and user-generated content strengthen the relationship between companies and customers.

Whole Business Consolidation through Integration

Clickability Corporate Solutions uniquely integrate with both best-of- breed, SaaS-based applications and traditional installed software, enabling large companies to keep pace with the future while leveraging past investments. Proven integrations with such pivotal point solutions as Google(TM), Baynote, Eloqua, Exact Target(R), Omniture(R), SpringCM, Widen(R), Pluck(R), The Port and Salesforce.com(R) enable companies to build seamless Web-based search-to-sale marketing processes. More importantly, Clickability Corporate Solutions are also able to implement complex, behind-the-firewall integrations with installed applications from Oracle(R), SAP and Documentum, enabling corporations to consolidate their whole portfolio of business solutions.

Business Continuity Only the Richest Companies Could Afford

Concurrent with the Corporate Solutions release, Clickability has completed provisioning a second, fully redundant data center, able to seamlessly assume all peak-load platform traffic, with no perceptible disruption of service. Sold with a Service Level Agreement of 99.9 percent uptime, the Clickability platform has achieved 99.99 percent uptime for the last nine months, even as traffic has exceeded the 500M page views a month mark.

Since moving to the Clickability platform, corporate customer NetApp has experienced five nines uptime for its 16 public-facing multi-lingual websites and in the Clickability production environment. "It's improved the quality of life for my team," said Tracy Hansen, NetApp's senior director of interactive marketing. "We don't get late night calls saying the site is down anymore." Clickability's data security and disaster recovery plan offer global businesses a high level of business continuity and compliance capability with no corporate investment in hardware acquisition or maintenance.

Clickability Corporate Solutions Deliver Speedy Return on Investment (ROI)

The Clickability Corporate Solutions enable organizations to take advantage of the most important interface with their customers -- their websites. While organizations may be tempted to sit back and ride things out during times of economic uncertainty, it is imperative that they do exactly the opposite when it comes to managing their websites.

Fortunately, "WCM remains a priority for many enterprises, with 70% of respondents from a recent Forrester survey indicating that their organizations plan to increase usage of WCM in the next 12 months -- a striking number, given the recent economic turmoil," stated Forrester Research in the February 5, 2009 report Don't Be Content With Your Web Content Management In 2009 (http://www.clickability.com/resource/whitepapers/White-Paper-Forrester.html). "Given the Web's continued dominance as a main channel for companies to interact with customers and prospects, delayed investment could prove costly in the future."

The Forrester report continued, "Many I&KM [information and knowledge management] pros have told us that completely cutting off investments in WCM during the last recession didn't save money. Instead, they stated that strategy merely postponed investment, and some felt that they wound up paying more in the long run due to outmoded systems, dated customer experiences, and ultimately lost opportunities."

Further, according to a recent survey from Goldman Sachs on 2009 IT spend, only technologies offering high ROI are on the corporate shopping list; 25 percent of respondents plan to purchase SaaS applications in the first half of this fiscal year.

The experience of Clickability customers (http://www.clickability.com/customers/success/) confirms this assessment. Successful site implementation takes place in weeks, not the many months required to deploy or upgrade installed WCM applications. Customers experience immediate business benefits and typically achieve cost break even within six months. ROI highlights include:

    *  Amcor (Australian-based packaging company with over 20,000 employees)
       o  Implementation spend before Clickability = $300K per year
       o  Implementation spend after Clickability = $27K per year
       o  Content delivery costs cut nearly 50 percent
    *  Cantor Fitzgerald (Global financial services company with over
       3,500 employees in 36 locations around the world -- including its
       affiliates)
       o  425 percent increase in monthly page views, year over year
       o  74 percent increase in unique site visitors
       o  70 percent reduction in time required to publish content
    *  NetApp (Fortune 1000 technology company with over 8,000 employees)
       o  147 percent increase in U.S. site traffic
       o  2000 percent increase in China site traffic
       o  Global page views exceeded expectations by 5x

"Clickability Corporate Solutions empower marketers and business users with an easy-to-use content management platform and remove IT dependencies from the Web publishing process, driving agility and innovation within an organization. What used to take days or weeks now takes minutes," said Teddy Chamorro, Cantor Fitzgerald's AVP of Web and interactive media. "Even in Cantor Fitzgerald's highly regulated environment, content managers can publish content quickly and efficiently."

"With the Web as critical as it is to managing a global brand today, a company like NetApp simply cannot afford to get bogged down in the quicksand of application incompatibilities," said NetApp's Tracy Hansen. "Choosing the Clickability Web Content Management platform as the centerpiece of our Web publishing efforts has paid dividends in both site traffic and customer satisfaction, as well as dramatically reduced costs. Additionally, we no longer have to worry about uptime, business continuity or our ability to keep pace with technological innovation."

Cost and Availability

Clickability Corporate Solutions are available now, with a transparent cost structure that includes a contracted implementation fee and a monthly licensing fee. With no hardware or software ownership involved, Clickability Corporate Solutions cost an estimated 35 to 50 percent less than an installed or open source solution. In addition, customers are able to shift the cost of doing business on the Web from a capital to an operational expense.

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in three secure, energy-efficient data centers, the multi-tenant Clickability platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting http://www.clickability.com. Connect with Clickability on Facebook at http://www.facebook.com/pages/Clickability/23137050755.

(C)2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

SOURCE Clickability, Inc.

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